Mobile Access Strategy

According to a Pew Internet and American Life Project report "62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home and work." With Hispanics leading this usage trend, joined by teenagers and Afro-Americans, the move toward anywhere connectivity is quickly becoming an important point of connection.
As commercial applications of this connectivity are further deployed (following Japanese commercial applications), the consumerism channels that are developed for hand-held access will open up additional avenues for the American church to access a population in search of information and inspiration.

Look for tech oriented church strategies to reformat web sites to include formats suitable for mobile access as well as daily content for education and inspiration. As PDAs and phones develop more user friendly screens, watch for sermon text to be download-able prior to and after the sermon to be followed during the delivery or contemplated after-wards. Links to supporting material and scripture links should be provided.

Connecting church memberships digitally will be more common as churches adopt intra-net technology to provide real time texting and contact information among members via phone or PDA. This technology will allow contact groups to be formed and dialog to continue 24/7 via these intra-net contact folders increasing the connectivity of cell groups within the church and providing a higher level of Monday through Friday interaction.

Weekday interactions between pastoral staff and members will also be greatly enhanced as hand-held devices become the mainstay of communication. Pastors should adopt texting methodologies now to begin use of this real time digital connection with their membership.

Courtesy of Trend Ping